STRATEGIC COMMUNICATIONS CONSULTANCY FOCUSED ON ADVANCING

AND PROTECTING YOUR BRAND

REPUTATion MATTERS

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ABOUT

Carlye Fallon Communications LLC is a strategic communications consultancy specializing in counsel, public relations and related services designed to advance and protect corporate reputation, drive awareness, enhance credibility, and influence priority stakeholders.

Recognizing companies' desire for specialized, scalable communications strategies to support their business objectives, Carlye Fallon Communications offers brands, corporations and organizations of all sizes a consultative, impactful approach to meet and exceed their goals.

WHY PARTNER WITH CARLYE FALLON COMMUNICATIONS?

Experience: At the helm, Carlye Fallon leverages a 20-year track record as a trusted advisor to the C-Suite and versatile communications strategist, spanning leadership roles at global public relations agencies, in-house and as a journalist.

Engaged: Relationships matter. We’re invested in our clients’ success. We work in collaboration with and serve as an extension of your team.

Efficiencies: Nimble, scalable and customized offerings to maximize your resources. We leverage an acclaimed network of specialists to deliver big agency thinking and impact without the big agency price tag.

Effective: Pragmatic, results-oriented approach to support clients’ business objectives, protect their license to operate and drive return on investment.

CARLYE FALLON

PRINCIPAL + FOUNDER

Reputation Builder + Protector

Carlye Fallon leverages two decades of experience developing and executing reputation-enhancing and corporate brand-building programs for global and U.S.-based companies from the Fortune 500 to start-ups. From her background including progressive leadership roles at the largest global public relations and communications agencies, in-house positions, and as a broadcast journalist, Carlye understands how to navigate complexity and ambiguity.

With a growing client portfolio including food, retail, manufacturing, education, technology and professional services, Carlye helps companies earn greater influence and credibility with priority stakeholders. A sought-after messaging expert and media strategist, Carlye articulates authentic, differentiating narratives and crafts relevant, compelling stories to help clients more effectively connect with and engage key audiences.

A Chicagoland native, Carlye resides on the suburban North Shore with her husband and their teenage son.

Fun fact: Ask Carlye about the time she sang onstage with Sting.

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More About Our Founder

About

SERVICES

More services

Reputation Management

Organizations strive to earn stakeholders' trust before an issue or crisis tests the strength of their brand reputation. Reputation damage is instantaneous and reputation erosion is potentially long lasting.

Proactive efforts insulate and protect your brand, amass a groundswell of goodwill and build an echo chamber of trust among internal and external audiences. And the result is a clearer path to reputation recovery and building sustainable reputation momentum.

Corporate Communications

Strategic Planning
Internal Communications + Employee Engagement
Diversity, Equity & Inclusion
ESG + Sustainable Development Communications
Annual Reports

Issues Management

Issues Management + Counsel
Crisis Preparedness
Issues Mapping
Reputation Recovery
Stakeholder Mapping + Engagement
Community + Influencer Relations

Executive Positioning

Thought Leadership
Executive Platform + Content Development
Conference + Event Strategic Counsel

Brand Positioning + Messaging

Differentiate your brand from the competition, convey relevancy and authenticity, and unlock opportunities with a clear call-to-action.

Align your organization—from the C-Suite to your sales team to customer service and brand ambassadors—around a unified, consistent way to speak about who you are, what you do and why people should care.

Offerings Include:

Brand Strategy + Purpose Articulation
Messaging + Narrative Development
Message Architecture
Messaging Workshop
Message Training Workshop

The outputs provide a clear and pragmatic roadmap to guide conversation with—and more effectively influence and engage— multiple audiences.

The resulting narrative and core messages form the basis for all communications materials, including sales collateral as well as owned, earned and social corporate brand content.

Media Relations + Media Training

With a shrinking news hole and declining newsroom staff, the opportunity is ripe to own your storytelling and content creation.

Acting as your own newsroom, create customized storylines to reach stakeholders across myriad channels—whether earned media, social media, your owned channels or paid. A news bureau strategy builds a steady cadence of positive news, expands your circle of influence with priority audiences and opens doors for conversations on topics relevant to your business.

Media Relations

Media Strategy
Storyline Development
Media Outreach
Media Event Counsel

Maximize your storytelling and optimize every media interview opportunity with our proven techniques to communicate confidently, project authority, handle tough questions, and close with conviction. Whether a refresher course or a more in-depth coaching session, each training is customized to address participants’ needs and help refine key message delivery.

Media Training + Coaching